"Here at Big Company, Inc. we provide the best of all widgets
available in the County. Gosh, we're so good..."
... you get the picture right? Your visitors/customers aren't
interested in you or your company all that much... they are
interested in "themselves" and what they can get for
"themselves" out of your site.
SOLUTION:
Provide your visitors with a free service or offer which might entice them to return later on and make future purchases. What you are acomplishing by doing this is making a "dedicated customer who will return again and again".
It is cheaper in the long run to keep a customer than to go out and get new ones. Giving something will help you to do just that. As one of my business mentors, Zig Ziglar always says:
"Remember, you can get everything you want out of life if you
will just help enough other people get what they want."
